Interactivity in Online Chat: Conversational Contingency and reaction Latency in Computer-mediated Communication

Interactivity in Online Chat: Conversational Contingency and reaction Latency in Computer-mediated Communication

Measures

Individuals finished a wide range of founded scales after viewing their stimuli that are respective. The scales measured individuals’ attraction toward the consumer solution representative (Ro), the chat to their satisfaction, and their perception for the organization’s investment in relationships with clients. All products had been measured on seven-interval scales anchored by highly disagree (1) to strongly concur (7).

Interpersonal attraction

McCroskey and McCain identified three measurements of social attraction, including task attraction and social attraction (in addition to real attraction, which can be perhaps perhaps not strongly related the current research). Continue reading “Interactivity in Online Chat: Conversational Contingency and reaction Latency in Computer-mediated Communication”